The Audi Sport experience offers Audi customers an opportunity to learn about Audi Sport and R/RS models during a race weekend or at the Dealership. Programs include hospitality for the IMSA WeatherTech SportsCar Championship and Pirelli World Challenge. Trackside event activities include, Driver meet and greet, technical discussion, paddock and pit tours, and hot lap rides. Audi fan zones showcase Audi historic racing vehicles, Audi collection merchandise, racing simulators, Audi Racing Legend presentations and race updates. Dealership events focus on race to production technology and feature Audi teams and cars. Driver meet and greet, technical discussions, and test drives are elements in the program.